February 3-4, 2021 | Jacob K Javits Convention Center, New York

The New Normal: Beverage Alcohol in a COVID Environment


The New Normal: Beverage Alcohol in a COVID Environment

Wednesday, June 3, 2020 | 11:00AM – 11:45AM Eastern Time

Was 2019 the last normal year of beverage alcohol consumption or will the same trends continue? Key changes in consumer behavior as a result of COVID are likely to impact how we shop, what we drink and where we drink it. From the critical importance of ecommerce to macro trends that still matter, this webinar highlights what to consider when planning for the future.

Please note: this webinar will NOT be available on-demand. Please plan to attend the live event.


Brandy Rand, Chief Operating Officer, Americas – The IWSR

Brandy Rand is the Chief Operating Officer, Americas for the IWSR Drinks Market Analysis, the leading source of global beverage alcohol data and trends from across 157 countries, including market forecasts. As COO, Brandy oversees demand generation and strategy for North America, Canada and the Caribbean region.

Brandy joined the IWSR after 18 years of management experience in the beverage alcohol industry, with previous positions at Allied Domecq Spirits & Wines, William Grant & Sons, and Bacardi Limited. In these roles, she worked across multiple markets, covering brand commercial strategy, trade marketing, consumer engagement and product innovation. Brandy also ran her own consulting practice for many years, specializing in brand-building for media and consumer packaged goods, with clients such as Anheuser-Busch, Ritz Carlton, Beam Suntory and Bowers & Wilkins.

Brandy writes extensively about beverage alcohol in both national and trade publications and is a frequent speaker at industry conferences. She holds a B.A. in anthropology from Tufts University and has done graduate studies in literature at Harvard University.


Beckie Kier, Event Director – Diversified Communications

Beckie Kier is the Event Director at Diversified Communications, the organizers of Vinexpo New York. Beckie has over 27 years of experience in the trade event industry in a variety of operational roles as well as managing key buyer programs for high volume buyers. Having led the US-based Vinexpo New York team since the event launched with the 2018 edition, she continues to learn more about the wine and spirits industry, completing the Court of Master Sommeliers Introductory Course & Examination and earning the WSET Level 2 Award in Wines.

This webinar is provided free of charge and underwritten by Vinexpo New York. Following the webinar, you may be contacted with information about their products and services.

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