Brandy Rand, COO Americas, The IWSR, presents updated data & trends based on 2020 COVID sales along with revised forecasts and some key learnings on what to expect for the future across beverage alcohol.
Erle Martin, Executive Vice President, Business Development at Winebow, discusses emerging channels and markets and how shifts to the off-premise channel have affected the relevance of chains compared to independent retailers.
This is a great opportunity to hear from industry experts where they think the US market is headed 6 to 12 months into the future.
Brandy Rand, Chief Operating Officer, The Americas, IWSR
Brandy Rand is the Chief Operating Officer, Americas for the IWSR Drinks Market Analysis, the leading source of global beverage alcohol data and trends from across 157 countries, including market forecasts. As COO, Brandy oversees demand generation and strategy for North America, Canada and the Caribbean region.
Brandy joined the IWSR after 18 years of management experience in the beverage alcohol industry, with previous positions at Allied Domecq Spirits & Wines, William Grant & Sons, and Bacardi Limited. In these roles, she worked across multiple markets, covering brand commercial strategy, trade marketing, consumer engagement and product innovation. Brandy also ran her own consulting practice for many years, specializing in brand-building for media and consumer packaged goods, with clients such as Anheuser-Busch, Ritz Carlton, Beam Suntory and Bowers & Wilkins.
Brandy writes extensively about beverage alcohol in both national and trade publications and is a frequent speaker at industry conferences. She holds a B.A. in anthropology from Tufts University and has done graduate studies in literature at Harvard University.
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Erle Martin, Executive Vice President, Business Development, Winebow
Erle Martin is a wine industry executive with over three decades of industry experience who consistently delivers significant results through his expertise in leadership, strategy, and skillful management. As Executive Vice President, Business Development at Winebow, he is responsible for driving wholesale strategy in the dynamic landscape of chain retail and e-commerce and manages key national retail relationships. Erle joined Winebow in 2016 when he assumed the role of Executive Vice President of Wholesale West.
Prior to joining Winebow, he held senior executive positions in several top companies in the industry including President and CEO of Crimson Wine Group, President of Francis Ford Coppola Presents and Vice President, Fine Wine at Youngs Market Company. He turned both the Coppola and Crimson Wine Group entities into industry leaders with combined topline growth exceeding 5X.
Erle holds a BS in Marketing from Boston University.
Geralyn Brostrom, Wine Business Instructor – Wine Business Institute, Sonoma State University
A 30-year veteran of the wine industry, Geralyn has held positions in multiple channels: winery, import, distribution, retail, and the non-profit wine education sector. She currently lectures in the Wine Business Institute at Sonoma State University and has taught wine business at the Culinary Institute of America at Greystone. Her published books include Into Italian Wine and The Business of Wine, which was nominated for the Gourmand World Cookbook Awards.
As co-founder of the Italian Wine Central (IWC) website, Geralyn is involved in developing a central network for wine professionals wanting to learn and teach about Italian wines, from all over the world. Prior to starting IWC, she was Vice President of education for Winebow where her passion for Italian wine was forged.
Geralyn holds a BS in Management and an MBA in Marketing. She is currently pursuing her doctorate in business administration at Bocconi University in Milan. A dual citizen of the United States and the Italian Republic, her professional wine credentials include the VIA Italian Wine Expert, the Italian Wine Professional (IWP), the Certified Wine Educator (CWE) from SWE and the Level III Award in Wines and Spirits, with distinction, from the WSET.
Ray Johnson, Executive Director, Wine Business Institute – Sonoma State University
Ray is executive director of the Wine Business Institute at Sonoma State, the first university in the United States to offer a BS in Wine Business in 1998, the first to offer a Wine MBA in 2008 and the first in the world to offer an Executive Wine MBA in 2012.
Johnson joined the wine business in 1986 at the Christian Brothers’ Greystone Cellars in Saint Helena, California. He went on to sell wine, first on the supplier side, and later in retail, working directly with consumers. He earned his Master’s in Wine Business from the University of Adelaide in South Australia and taught for fourteen years.
Johnson’s work has been published in the Journal of Consumer Marketing, the International Journal of Wine Business Research, Vineyard & Winery Management, and in reviews for consumers and the primer The Good Life Guide to Enjoying Wine.
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