February 3-4, 2021 | Jacob K Javits Convention Center, New York

The Buzz

A new addition to the 2020 event, The Buzz is a dedicated space for knowledge exchange, group discussion and networking with a focus on current events, issues and trends impacting the US beverage alcohol market. Sessions were moderated by Advisory Board members, creating an opportunity for information sharing in an informal setting. The Buzz covered the following topics: laws and distribution, tariffs, spirits and consumption trends.

Mar 02 2020
Mar 03 2020

The Evolving Distribution Landscape and What it Means for Your Business

Consolidation at all three tiers has changed the way suppliers should approach their sales and marketing methodology.
Brian Rosen Headshot
Brian Rosen

Tariff Realities and Strategies for the Wine and Spirits Business

The imposition of 25% tariffs on some categories of European wine and spirits in October of 2019 sent a shock wave through the import business. The subsequent threat of 100% tariffs emanating from two US-EU trade disputes magnified that shock 100-fold, threatening to essentially destroy the importation of European wines and many spirits altogether. What is the reality of living in a business environment with tariff threats and actions as a part of your daily business operations? What are some strategies to adopt to deal with tariffs? Where are the risks and opportunities that face our industry going forward?
Steve Melchiskey

Direct To Consumer Laws Affecting Wine Placement and Growth

Direct-to-Consumer (DTC) laws in some states have made it possible for out-of-state producers to ship directly to consumers while in-state distributors cannot. Join a discussion on the current landscape of DTC law, how these laws are being implemented, and the effects on beverage alcohol sales and distribution companies in those states.
Vela McClam Thomas Headshot
Vela McClam Thomas

Tap Into the Growth of On-Premise Spirits Consumption

Join Helen Mackey, VP Enterprise Beverage Strategy and Innovation at Darden, for a discussion about spirits. 
Helen Mackey

Wine Trade Monitor 2019 by Sopexa

Sopexa presents the findings of the Wine Trade Monitor, now in its eighth year. This international and prospective survey provides an exclusive trade insight into wine trends and forecasts across the globe. Seven markets are surveyed, each a major player in the world wine industry: Belgium, China – Mainland, China – Hong Kong, Germany, mainland China, Japan, the UK and the USA. 984 importers, wholesalers and retailers took part in the survey and shared their vision on the evolution of the market and future trends set to impact sales over the next two-year period. During the Buzz session we will focus on the results for US market and discuss what seems to be the coming trends from the 107 american wine trade respondents.
Valerie Gerard-Matsuura
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