March 2 & 3, 2020, Jacob K Javits Convention Center, New York

Robert Trone

Robert Trone Headshot

Robert Trone

Owner - Total Wine and More

Biography

Robert Trone, along with his brother David, opened their first wine store in 1991. Today, Total Wine & More is the largest alcoholic beverage retailer in the United States, with 205 stores, located in 24 states.

Total Wine is a wine superstore, with annual retail sales of $3.5 billion dollars in 2019, of which $1.6 billion dollars were in wine sales. Last year, Total Wine sold over 11 million cases of wine (9-liters). Typical stores are 20,000-30,000 square feet, offering 8,000 types of wine, 3,000 spirits and 2,500 beers. Total Wine works with over 1,000 different wine producers throughout the world, from extremely small family producers to the largest producers, in the world. Total Wine has over 7,000 employees, with an intense focus on great in store customer experience. This includes a team of 2,500 knowledgeable wine associates who help customers every day. Total Wine is also committed to consumer education and offers daily tastings with frequent in-store wine educational events.

In 2020, Total Wine plans to open 18 additional stores and will continue to grow even more, in the future. The headquarters for Total Wine & More is in Bethesda, Maryland, just a few miles north of Washington, D.C.

Personally, Robert attended the University of Pennsylvania, Wharton School of Business, and received a JD of Law from the University of Pennsylvania School of Law. Robert lives near Bethesda Maryland, with his wife and daughter.

All presentations by Robert Trone

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