After a successful career in Finance, Jacob left the field to pursue his passion for wine. He began working as an apprentice for a small Sonoma County winery. The winemaker approached Jacob about using his sales skills to help move some of their older vintages. Through the Direct-to-Trade model, Jacob was soon selling wines for several local wineries.
By January of 2016, Jacob became increasingly frustrated by the limitations boutique producers faced due to the three-tier system. In an effort to help them get their products to market he created a network of distributors to help him with clearing and compliance in key markets. That's when Merchant23, a wholesale e-commerce platform, was born.
Merchant23 is an online marketplace for Buyers and Sellers of alcoholic beverages. Jacob innovatively created partnerships with distributors in 48 states for clearing and compliance. This enables virtually any licensed buyer to purchase any wine available in the Merchant23 marketplace and any Seller to offer their wholesale products.
Through Jacob's knowledge of technology, wine, and sales, alongside his vision for creating an open marketplace in the highly regulated alcohol industry, he is changing peoples livelihoods one bottle at a time.