Wine Spectator Presents: The Role of Imports in the US Wine Market
For decades, imports have taken a fairly steady 25% share of the US wine market. Changes in share have been caused largely by currency fluctuations, but also by evolving consumer taste. What opportunities and challenges will imported wines face in the future? What strategies can foreign wineries use to improve sales in the US?
Thomas Matthews, Executive Editor, Wine Spectator
Ian Downey, Executive Vice President – Imports, Winebow
Helen Mackey, VP Enterprise Beverage Strategy & Innovation, Darden
Patrick Mata, Co-Founder & CEO, Olé and Obrigado
Michael Skurnik, CEO, Skurnik Wines