Opportunities, Obstacles and Options in the US Beverage Alcohol market
A panel of experts from the import, distribution, sales and education sectors will share their insights on entry and growth strategies for the US wine and spirits market. In order to navigate the complex US market, it is important to be informed and have a plan. Our experts will present advice on preparing for entry into the market, brand readiness and developing a marketing plan. They will also share tactics for finding importers and distributors and the criteria they look for in assessing new producers. Rounding out the discussion will be tips on navigating regulations, and a summary of consumer preferences, demographics and national beverage alcohol trends. The session will also feature a Q&A period so attendees can ask questions.
Geralyn Brostrom, Faculty Member, Wine Business Institute, Sonoma State University. Wine Business Research and Education
Scott Ades, President, Dalla Terra Winery Direct
Gabe Barkley, CEO, MHW Ltd.
Ray Johnson, Executive Director, Wine Business Institute, Sonoma State University
Liz Mathews, Senior Vice President, Craft + Estate, Winebow