Wondering how e-commerce can help you generate real world wine sales? This panel, hosted by Beverage Media Group and SevenFifty, will cover everything wine retailers need to know about moving their shop into the digital realm. Hear from experienced shop owners who will share the lessons they’ve learned from working with a variety of e-commerce vendors. They’ll share tips on how to choose and work with the vendor(s) that are right for your unique business goals, how to determine the ideal mix of omni-channels, and how to successfully manage and sell beverage alcohol products online. Most importantly, they’ll talk about what it takes to win over both new and existing customers with your online offerings.
For many years after the Repeal of Prohibition, the wine retail business in the US was dominated by small family-owned stores. In the past two decades, everything has changed. While family businesses continue to thrive, changing legal and regulatory structures; the entry of grocery stores and other chains into the business; and the rise of the internet have revolutionized the way wine is sold. Four retail leaders reflect on the past and peer into the future.
There has been lots of talk surrounding low and no alc drinks, but what is driving this interest? In this session we'll examine the Health Halo, a phenomenon that is allowing certain drinks brands and styles to flourish simply because consumers perceive them to be better for you, even if they still contain alcohol.
The four panel members represent decades of experience in every aspect of the wine and spirits industry: producer, importer, distributor and retailer. They are friendly competitors who have learned from each other’s successes and will share their expertise and their perspectives on the future.
With growing mainstream acceptance, rapid innovation, and ever-increasing product forms, cannabis is well-positioned to disrupt every consumer industry – including beverage alcohol. However, cannabis also is still very new, battling stigmas, facing unique challenges, and quite different from beverage alcohol. In this session, expect to gain insight into the growth and evolution of the cannabis market, cross-category consumption dynamics, and the unique risks and opportunities that wine and spirits companies face in taking on a new and growing industry.