Growing Brands in the US Market

Vinexpo New York and the Wine Business Institute at Sonoma State University, a global leader in wine business education and research, present:

Growing Brands in the US Market

This new 5-webinar series will explore topics critical to brands looking to enter or expand in the US. The goal of the education series is to help producers navigate and better understand the complexities of working in the US market. Each webinar will feature industry experts discussing the latest developments in the industry, beverage alcohol laws and regulations, opportunities for market entry and expansion, and case studies of successful brands.

ON DEMAND

Route to Market: Options & Opportunities for 2021 & Beyond

ON DEMAND

October 29

Sales Trends & Forecasts for Beverage Alcohol & Strategies for Capitalizing on Off-Premise Opportunities in 2021

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November 12

Creative Market Entry Strategies for 2021—Navigating the Three-Tier System

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December 3

Brand Planning for 2021 Part 1—Assessing Market Fit for Brands

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December 10

Brand Planning for 2021 Part 2—Beyond Traditional Wine & Spirits: Reimagining Products & Route to Market

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Resources

Videos, documents, and links for more on the US market. 

Access Resources

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